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Why Social Media Marketing?

Why Social Media Marketing?: In recent years, social media has become ubiquitous and most important when it is social networking, user content sharing and information accessing. The extent of reliability, consistency and instant features of social media opens a wide place for businesses which want online marketing. Marketing which occurs via social media is known as social media marketing.

Social media marketing has made possible for companies to reach targeted consumers easily, effectively and instantly that is it is available wherever you go, whenever you go and whatever you do.

Social media is the platform where people create content, share it, co create it and network with others. All types of social media provide an opportunity to present oneself and one‟s products to online communities and individuals.

Social media has a variety of applications that allow us to post, tag, blog, create pages & events, etc. This content created by us on social media is a user generated resource for online information that is created, spread, and used by consumers desiring to create awareness for each other about products, brands, services, and very often problems.

Facebook, MySpace, Digg, Twitter, LinkedIn and Google+ all of the these are the most used social media networks . Social media are essentially self-promoting as the users are the ones who spread information. The viral quality of social media makes it an appealing tool for businesses to market products and services i seconds. Social media is now a developing phenomenon in marketing which can bring a paradigm shift in the field of marketing. Marketers should understand the right use of social media as a component in their marketing strategies and campaigns to reach out to customers.

1 Comment

  1. April 30, 2017    

    The biggest benefit of using social media is, it doesn’t require any acceptance of posts. For example, you can create your own post and you don’t have to ask for its approval. Again, you can also edit and add something whatever you want. You can also track other posts, engage yourself by involving into their posts and in this way, your follower can also be increased. Basically, at present, SMM is one of the biggest weapons for digital marketing. :)

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