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Social Media Marketing

Social Media Marketing is a low cost marketing technique which utilizes social media to attract attention to a topic. Social media sites provide a platform for people to interact with one another and form social networks. Popular social media sites include Facebook, Twitter, Orkut, MySpace, etc. Social Media marketing works on the principle similar to word-of-mouth publicity but in the electronic domain and thus is a type of online marketing or digital marketing.

Social media site Facebook allows people to “Like” a topic which is then fed into the news feed of their friends and thus appears on their friends’ Home Pages. Their friends, in turn, may “Like” the topic and thus the chain continues. Facebook also allows its users to “Share” topics on their own Timelines, their friends’ Timelines or in a group. So when people “Like” or “Share” a topic, they are in-effect endorsing the topic and helping it spread to a wider audience.

Twitter is another social media site which connects people with one another through short messages of 140 characters or less. People can have followers on Twitter who receive these messages and can re-tweet it if they like the message. Topics with maximum number of re-tweets appear as Trending and help generate interest. Thus a topic spreads on Twitter through tweets and re-tweets. It is a very powerful tool to spread a message because of its simplicity and popularity on smartphones. Since people use Twitter more frequently, humongous volumes of Twitter messages get generated every day, making it one of the most powerful social media marketing tools.

Social media marketing is a low cost marketing mechanism compared to conventional marketing methods like advertisements in newspapers, billboards or mass media like television, radio, etc. because it leverages the free social media sites and the human tendency to “share” with friends, which again is generally free. Experts in Social Media marketing can actually leverage these tendencies to create a huge buzz about a topic among the people and lead to Viral Marketing.

Source of Image: Royalty Free Stock Photos: Social media marketing concept background ID 34898648 © Lculig | Dreamstime.com

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