Effective digital and traditional marketing alike are functions of sound strategy. Sound strategy both drives and is driven by financial, operational, organizational, accounting, and marketplace factors. Together, these factors compose a firm's story. Knowing, or having good business information is just the beginning, however. It is up to each of us to actively utilize this information to make good business decisions and in so doing write the story of our own success.
Monday, August 22, 2011
Strategy Constellation » Blog Archive : Industry & life stage in a dynamic strategy map
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